petxperts’ task:
Due to a sudden vacancy, petxperts consulting has taken over interim marketing management for the Seitz Group and leadership of the marketing team. In addition to traditional marketing topics, the assignment also included the design and support of the strategy process.
petxperts role included the operational and strategic management of all marketing matters, with a focus on continuing the ongoing relaunch of the Fleischeslust brand, further product range revisions, and overseeing the technical and content-related overhaul of the online shop.
Other key areas included developing the marketing strategy (including channel strategy) as well as supporting the selection process and onboarding the future head of marketing.
In addition, as part of its interim activities, petxperts supported the executive management in developing the corporate strategy and moderated and documented the strategy process. As part of the concretization and implementation of the strategy, petxperts was also commissioned to develop the sustainability strategy.
Besides internal project management, the scope of work included establishing and managing a cross-functional project team, selecting and overseeing a sustainability consulting firm, and initiating preparations for CSRD reporting requirements.
Result:
By serving as interim marketing director, I was able to both reprioritize and seamlessly continue operational projects, as well as develop strategic initiatives in a timely manner. The corporate strategy, developed in collaboration with senior management, forms the basis for the company’s action plan, taking into account the important issue of sustainability.
About Seitz:
The Seitz Group, headquartered in Langwedel near Bremen, is a leader in the production of premium-quality dog and cat food. In addition to developing product concepts for private-label customers, Seitz offers end consumers its own premium brand, Fleischeslust. For over 35 years, Seitz has been producing wet food in cans and sausages using only the finest raw ingredients. Furthermore, Seitz has been a pioneer in frozen fresh meat since 1981 and produces flash-frozen products of unique quality for the BARF market. In doing so, the well-being of dogs and cats—that is, their wholesome and healthy nutrition—always takes top priority, in keeping with the motto: “Feed with love.”
