petxperts’ task:
petxperts consulting developed a comprehensive brand strategy for the Fleischeslust brand and established the innovation process. Part of the innovation strategy development included an innovation workshop and the creation of new product concepts. During a workshop, the innovation pipeline was filled with innovative product concepts that could be implemented in the short, medium, and long term and that address current and upcoming trends in the pet market.
In addition, petxperts supported the market research-based process to develop a new, forward-looking positioning for Fleischeslust. The goal was to place the brand on a clear foundation that supports product line expansions and all communication initiatives. Part of the brand’s strategic realignment also involved the development of a modern online store (store relaunch), which forms the basis for future brand growth in D2C.
Result:
The Fleischeslust brand has established a clear and robust positioning that firmly anchors the brand in consumers’ minds and paves the way for future growth. Key components of the growth strategy include the D2C channel and new customer-centric products.
About Fleischeslust:
Natural and species-appropriate—that’s the Fleischeslust brand. When it comes to feeding our furry friends, only the best is good enough. That’s why the Fleischeslust brand has taken nature as its model for developing its products. Fleischeslust stands for species-appropriate enjoyment, with every ingredient carefully formulated to meet a dog’s natural nutritional needs.
Since 2019, the Fleischeslust brand has been part of the Seitz Group—a manufacturer of premium wet food and BARF based near Bremen.
