Are you lacking innovation?

A successful launch requires not only a good idea, but also the right keys to open doors. Katrin Zimmermann was just such a key for us.

With her experience, expertise, and reliability, she helped us position BOGGL® not only professionally but also authentically.

Katrin thinks along with us, thinks ahead, and thinks outside the box! Her advice is not only technically sound but also spot-on from a human perspective. She is absolutely reliable, always on top of things—and always one step ahead.

For us, Katrin is not just a consultant, but a true partner. She handles so much behind the scenes, creates structure, and made our product launch so much easier—which was worth its weight in gold.

When we have questions, she’s always our first point of contact. Because she understands what matters to us—both professionally and personally.

Working with her is not only helpful but absolutely enriching.

Julia Davids, Managing Director
Fräulein Smilla GmbH

Katrin is not only a consummate professional in brand management but also a highly experienced and empathetic leader. Thanks to her in-depth knowledge of the pet market, she was the perfect interim choice for our marketing director position. Katrin made a positive impact very quickly, supported the team effectively, and integrated seamlessly into our existing leadership team.

In developing our corporate strategy, she successfully supported us methodically with a perfectly tailored roadmap and also provided valuable substantive insights.

The planning, coordination, and implementation of all initiatives were always on point and of the highest professional standard. A thoroughly positive and successful collaboration!

Max Graf Kerssenbrock, Managing Director
Seitz Heimtiernahrung GmbH & Co KG

Katrin supported our strategic reorientation of the Fleischeslust brand by revising its brand positioning. We benefited enormously from Katrin’s professional expertise in this process.

With her marketing know-how and deep, holistic understanding of the pet food industry, she provided us with valuable insights into both the retail landscape and the behaviors of shoppers and their pets.

Furthermore, our collaboration with Katrin was characterized by respectful communication on equal terms, empathy, openness, and reliability.

Markus Schwarz, Marketingleitung
Seitz Heimtiernahrung GmbH & Co KG

Katrin established the brand management function at Fressnapf—a true unique selling point in the retail sector at the time. She successfully positioned the brand portfolio and expanded it with a customer-centric approach.

Katrin succeeded in turning Fressnapf’s exclusive brands into true brands. She provided product development with clear positioning guidelines—including the right to veto developments that did not align with the brand.

Without Katrin and her expertise, the Fressnapf exclusive brands would not be at the level they are today. She is an experienced and accomplished manager whom I hold in high regard, and I would be delighted to work with her again at any time.

Alfred Glander, Beirat, Senior Consultant, former CEO 
Fressnapf-Gruppe

Katrin was key in further developing our product portfolio and working out the new product development strategy for felmo. When starting with the product expansion, it was important for us to be fast and launch new products monthly.

We also wanted to ensure that we invested our time and resources into the right products – with high sales potential and in line with our brand positioning. With Katrins expertise we significantly accelerated our assortment growth and were able to focus on the right things.

I highly recommend to make use of Katrin’s services and expertise to companies starting up in pet retail. She is an expert in her field, 100% reliable, quick in understanding company problems and needs and she delivers real added value.

Maximilian Roëll, Head of E-Commerce
felmo